AI Review Reply Assistant

MARA is an AI tool named the Best Reputation Management Software 2025, designed specifically for hotels, allowing account setup in just three minutes.

Main Features:

1. Review Inbox: A central inbox for all reviews, works in any language, provides highest-quality AI replies, and supports multi-user and multi-property use. It can automate parts of the reply process, such as auto-responding to 4 or 5-star reviews without text, or applying human verification on pre-generated reply drafts.
2. Brand Voice: MARA writes like you from day 1. Users can use MARA's best-practice AI or their own Brand Voice trained on existing review replies.
3. Smart Snippets: MARA knows your properties. Typical replies to frequent topics are automatically detected by MARA. If a topic is present in a review, MARA answers correctly and uses different wording every time.
4. Review Analytics: Quickly get an overview of group performance, compare group properties, get a quick high-level view, and dive deep into topics without hours of work. Provides actionable insights, specific insights for every hotel, and tracking of topics over time. Feel like you have read all your reviews in just 5 minutes.
5. Surveys: Collect more 5-star reviews with AI-aided surveys. AI-aided review drafts are written for happy guests to increase conversions, and survey routing can be configured to ask all guests or only those who are happy.
6. Review Widgets: Showcase ratings on your website to signal trust, show logos only from trustworthy OTAs, and increase website conversion rates for more direct bookings.
7. Integrations & Extensions: Offers a Chrome Extension and MEWS Integration.

Core Advantages:

• Ranked #1 on Hotel Tech Report.
• The easiest way to a 100% response rate.
• Generates highly personalized, human-sounding replies without starting from a blank page.
• Saves significant time; some users report that replies that previously took 5-10 minutes now take a maximum of 2 minutes.
• Trusted by over 2000 happy customers (e.g., JUFA Hotels, STAYERY, Edwardian Hotels).

Pricing Information: MARA uses a freemium model and can be tried for free without a credit card. It offers annual and monthly billing based on the number of properties:

• Generator (Annual): €60/month/property, includes 200 AI answers, €0.35 per additional answer. Only includes the Copy & Paste Review Response Generator.
• Generator (Monthly): €75/month/property, includes 200 AI answers, €0.35 per additional answer.
• Inbox & Analytics (Annual): €130/month/property, includes 300 AI answers, €0.30 per additional answer. Includes all features: Review Response Generator, Review Inbox, Review Analytics, Surveys, Review Widgets, and Brand Voice.
• Inbox & Analytics (Monthly): €160/month/property, includes 300 AI answers, €0.30 per additional answer.