Text-to-video generation
Describe a scene’s subject, action, environment, lighting, and style in the prompt box, then select video preferences and generate a clip.
TOOL PROFILE TOOLAI
Google Flow
AI creative studio for generating and shaping video scenes
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THE BIG PICTURE
About Google Flow
The tool is designed for visual experimentation and continuity. Creators can describe subjects, action, environment, lighting, and style; reuse characters and objects across clips; animate still images; create transitions; and add voice references or custom voices in supported video generations.
A CLOSER LOOK
See it in action
Explore product screens and published examples. Open any image for a closer look.
WHAT YOU CAN DO
A toolkit worth exploring
Get to know the capabilities. Find your own way to use them.
Agent variations
Turn on Agent, describe the desired scene, and ask Google Flow to create multiple variations, such as versions with different lighting.
Start and end frames
Supply beginning and ending images with a transition prompt to create a scene that moves between specific visual states.
Visual ingredients
Add uploaded images, videos, or project assets as references for characters, products, locations, and objects used within a generated clip.
Character continuity
Create or reference characters by name, including an avatar through @me, then reuse those references across prompts and video clips.
Voice references
Choose a voice and reference it with @Voice in ingredient-based video prompts to help maintain a specific character voice across clips.
Custom voices
Build a custom voice from a preset base voice by naming it and describing performance qualities such as a raspy tone or accent.
Project-based asset reuse
Select uploaded assets from an existing project by name, or drag files from a device into the prompt to reuse creative references.
MADE FOR YOUR WORKFLOW
Where it fits into your day
Storyboard visual development
Turn written scene concepts into short visual clips, then compare Agent-generated variations to explore framing, lighting, atmosphere, and movement before producing a larger project.
Product or character concept videos
Provide clean reference images for a product or character and use ingredients across prompts to develop several clips with a more consistent visual identity.
Image-to-scene transitions
Use start and end frames to prototype a transformation, reveal, or movement between two designed images while describing the intended transition in text.
YOUR FIRST STEPS
From first click to first result
Start a project
Open Google Flow on your device and click an existing project or start a new one.
Write the scene prompt
Describe the subject, action, environment, lighting, and style with specific language.
Add references
Drag images or videos into the prompt, select project assets, or add start and end frames when continuity matters.
Choose generation settings
Select the video model, aspect ratio, number of outputs, and generation length before clicking Generate.
Iterate deliberately
Review the result, refine conflicting instructions, improve reference images, or use Agent to request multiple variations.
TAKE A LOOK AROUND
Get a feel for the real thing
Explore the tool's demo or video to see its interface and workflow.
PLAN YOUR NEXT STEP
A plan for the way you work
Free and paid access options use AI credits for generation. The selected model and generation settings affect credit consumption.
PLAN
Freemium access
Use available AI credits to create and refine visual content.
View plan on websitePrices, usage limits and terms can change. Confirm the latest details on the tool's official website before subscribing.
Sources checked
What can Google Flow generate?
It can create video clips from text prompts, images, ingredients, frames, and other videos. It can also animate images and create transitions between supplied frames.
Can I use existing images or videos?
Yes. You can drag media from your device into the prompt or select uploaded assets from a project as ingredients or visual references.
How do start and end frames work?
Add an image as a start frame, an image as an end frame, and describe the action or transition that should occur between them.
Can Google Flow keep characters consistent?
You can create or reference characters by name and use character or object images as ingredients across clips. Clean, consistent reference images are recommended.
Can it generate or preserve voices?
Voice references can be added to ingredient-based video generations. You can choose a voice or create a custom voice from a preset base voice and performance description.
Why might a voice reference fail?
Voice references are limited to video generations that use ingredients. For other generation types, Google Flow may return an error.
FROM THE COMMUNITY
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YOUR NEXT DISCOVERY
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MAKE YOUR NEXT MOVE
Ready to explore Google Flow?
Visit the official website to explore the latest features and get started.
Google Flowlabs.google
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