GoWit Retail Media Ads Platform

Main Features

• Omnichannel Retail Media Platform: White-labeled Omnichannel Retail Media Network for retailers, marketplaces, and delivery apps. Monetize first-party data into high-margin ads across on-site, off-site, and in-store channels.
• AI-Powered Campaigns: GoWit One is an AI-powered ecosystem that automates ad ops with minimal input, delivering unmatched efficiency for brands and agencies. Includes:
  • Media Planning: Identifies top-performing product categories, excludes low-potential segments, and delivers actionable recommendations for impactful campaigns.
  • Predictive Analytics: Forecast performance, uncover growth opportunities, and connect ad impressions directly to revenue with closed-loop measurement.
  • Campaign Optimization: Complement real-time recommendations with additional data points, such as low competition or keyword density, to highlight potential opportunities.
• Key RMA Features:
  • First-Party Data Activation: Unlock first-party data for targeted ads, driving personalized experiences and maximizing ROI across channels.
  • Full-Funnel Activation.
  • White-label Platform.
  • Self-Service or Managed.

Target Users

Retailers, brands, agencies, and publishers.

Core Advantages

• Monetize ads and grow businesses across online and offline channels.
• Opens up a new, high-margin (up to 90%) revenue stream for retailers.
• Offers brands and agencies powerful, data-driven ways to influence purchase decisions where and when they matter most - at the point of sale.
• Seamless integration, eliminating tech barriers and cutting costs, allowing brands to launch ad campaigns in seconds and monetize instantly.

Typical Use Cases

• GoWit Display Ads Deliver Results for HP on Teknosa: Sponsored Display and Sponsored Brand Display campaigns resulting in 12.46M Impressions, 0.5% CTR, and 64.4+ RoAS.
• MENA’s Leading Delivery & Grocery Platform: Enhanced ad monetization and targeting precision resulting in 1.2B Impressions, 26.5% CVR, and 13+ RoAS.
• Brewing Results: Nespresso’s Retail Media Success: Tailored Retail Media campaigns resulting in 1.3M Impressions, 1.0% CVR, +5,500 Clicks, and 33+ RoAS.
• Bridging Aisles and Ads: Koçtaş’s In-Store Success: Introduced in-store ad formats that enhance brand visibility, create new revenue streams, and bridge the gap between online and offline shopping experiences.

FAQ

• What is Retail Media? Digital advertising placed on a retailer's owned or partnered platforms such as websites, apps, or in-store screens, allowing brands to target high-intent shoppers using the retailer's first-party data.
• What is Omnichannel Retail Media? Connects all three customer touchpoints: on-site (Ads on retailer's digital properties), off-site (Ads on external channels powered by retailer data), and in-store (Digital signage, kiosks, or shelf displays).
• Why is Retail Media important? Opens up a new, high-margin (up to 90%) revenue stream for retailers and offers brands data-driven ways to influence purchase decisions at the point of sale.
• How does AI-powered campaign optimization work? GoWit uses advanced AI to automate bidding, targeting, reporting, budget allocation, and other critical campaign management tasks, getting better results with less manual effort.
• Do you offer managed or self-service Retail Media? Both options: Self-Service Onboarding to launch campaigns independently in minutes; Managed Service for hands-on support and strategic guidance from experts.

Pricing Information

No specific pricing details provided on the page. Offers a 'Start Free Integration' option and 'Contact Us' for sales and pricing inquiries.