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Main Features:

  1. Meeting Preparation & Insights: Get instant insights and preparation support for meetings using actual CRM data and business context.
  2. Branded Content Generation: Generate branded content that matches your company's voice and messaging guidelines.
  3. Custom Assistants: Build custom assistants for unique workflows and business processes, or use pre-made marketing, sales, and service assistants.
  4. Deep Research & Complex Analysis: Conduct comprehensive business research and analyze complex questions with detailed and relevant insights.
  5. Seamless Ecosystem Integration: Access emails, calendar events, shared documents, and team conversations across Google Workspace, Microsoft 365, and Slack, alongside CRM data for complete context.
  6. Remembers Preferences Across Conversations: AI that remembers your preferences, context, brand voice, and working style over time.

Core Advantages:

  • No training, code, or setup required: Start getting AI assistance immediately with zero configuration or code. Breeze Assistant understands your business context from day one.
  • Data-driven results: Use 100% of your customer data — from deal history to email conversations — to provide unique insights.
  • No more AI tool juggling: Get intelligent help for everyday tasks to specialized workflows without leaving HubSpot or switching between different AI platforms.
  • Enterprise-grade security & privacy: Follows HubSpot's strict data security and privacy standards, giving you control over how your data is used.

Typical Use Cases:

  • Generate personalized outreach emails where everything auto-populates so you can send instantly.
  • Create meta descriptions for over 900 web pages, saving a ton of time (e.g., Morehouse College case study).
  • Discover, browse, and build/install AI agents and custom assistants in the Breeze marketplace.

FAQ:

  • What is Breeze?: Breeze is HubSpot's AI that powers the entire customer platform. It includes Breeze studio (centralized workspace for managing/tailoring agents), Breeze Assistant, custom assistants, Breeze Agents (for automation and enrichment), and additional features.
  • What are Breeze marketplace and Breeze studio?: The marketplace is where you discover, browse, and build/install agents and assistants. Breeze studio is where you manage and customize them for your specific business needs.
  • How does it interact with data?: Assistants leverage CRM data, meeting context, and integrated workspace info to provide relevant assistance while maintaining complete data privacy and security.
  • Difference between Breeze Assistant and custom assistants?: Breeze Assistant is a general AI companion for everyday help; custom assistants are specialized experts you create using specific company knowledge, processes, and workflows.

Pricing Model: Breeze Assistant is included with HubSpot subscriptions at no additional cost.

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Country: United States

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