Main features: Link shortening with custom aliases, custom domains, detailed analytics (referrers, countries, cities, languages, platforms, browsers, devices), retargeting pixels, traffic splitting, password protection, country/platform/language targeting, UTM builder, expiration dates, QR codes, link grouping, multi-domain support, and API integration. Target users: Individuals (free tier), SMBs (Plus/Enterprise), enterprises (Unlimited). Core advantages: No-registration free tier, GDPR/CCPA/PECR-compliant analytics, integrations with Google Ads/Facebook, 17% yearly discount. Pricing: Free (30 links/5 spaces/1 domain), paid tiers: Plus ($4.99/mo, $49.99/yr), Enterprise ($49.99/mo, $500/yr), Unlimited ($99.99/mo, $999.99/yr).
