Orchestra is a browser-based marketing platform designed primarily for small businesses, founders, and lean marketing teams. A user can submit a website address to generate a Marketing Blueprint containing an initial strategy, social posts, a website SEO audit, an AI visibility check, and campaign previews. The resulting strategy can then serve as a shared foundation for content, email, SEO work, and advertising rather than requiring separate briefs for each channel.
The platform supports social publishing, email campaigns, SEO research and briefs, sampled analysis of how selected AI systems describe a business, and paid campaign preparation. Google Ads and Meta accounts can be connected through OAuth, with campaign changes placed into an approval-first workflow. ChatGPT Ads campaigns work differently: Orchestra produces an OpenAI Ads Manager workbook that the user downloads and uploads independently. Features and monthly allowances vary substantially by plan, particularly for AI-generated images, SEO Intelligence, GEO analysis, optimization actions, and support.