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Overview
Hailuo AI is MiniMax’s consumer creation platform. It turns text prompts and reference images into short videos and images, and adds audio tools and an agent for longer creative tasks. It runs on MiniMax’s own models, currently MiniMax H3 for video and MiniMax H3 Image for pictures.
Main features
- Create Video: describe a scene and generate a clip; the H3 video mode supports up to 12 reference images (Omni Reference), 2K output, 5-second clips and wide aspect ratios such as 21:9.
- Create Image: MiniMax H3 Image generates and edits images up to native 4K, with strong prompt following.
- Hailuo Agent: an agent mode for multi-step creative work.
- Templates and tools: ready-made effects and styles for quick results, plus audio tools.
- API: developers can use the same models through the MiniMax API platform.
Pricing
New users receive free credits when they sign up. Paid plans start from $9.99 per month and add more credits; each generation uses credits according to model, resolution and length. MiniMax is offering 50% off 4K-and-above image requests in H3 Image’s launch week.
Who it is for
Social media creators, marketers and small studios who need short video clips, product shots or concept art without a full production team.
How to start
Sign up to get the starter credits, open Create Video, write a prompt that describes the subject, action, camera and lighting, and add one or two reference images for consistency. Generate a short clip first before spending credits on higher settings.
Things to note
Credit use rises with resolution and length, so check the cost shown before you create. Use only reference images you have the right to use, and label AI-generated content where platforms require it.
Kling, Runway, Pika, Luma Dream Machine, Google Veo.