Business identity analysis
Pomelli scans a business website to understand its voice, fonts, colors and broader identity, creating context for subsequent marketing content.
TOOL PROFILE TOOLAI
Google Pomelli
AI-assisted, on-brand marketing content for small businesses
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THE BIG PICTURE
About Google Pomelli
Pomelli is an experiment from Google Labs, built in partnership with Google DeepMind, that helps small and medium-sized businesses create branded marketing assets. It analyzes a business website or supplied materials to understand its identity, then uses that context to support campaign and content creation.
The workflow combines brand analysis, campaign ideation, image generation and editing. Pomelli also includes Photoshoot for turning ordinary product images into studio or lifestyle visuals, while newer capabilities include an agent for building Business DNA, brand books and complete websites. Pomelli is presented as a free tool.
A CLOSER LOOK
See it in action
Explore product screens and published examples. Open any image for a closer look.
WHAT YOU CAN DO
A toolkit worth exploring
Get to know the capabilities. Find your own way to use them.
Business DNA
The Pomelli Agent can build a Business DNA or brand identity from existing materials, uploaded product documents and photos, or a conversation.
Campaign ideation
After analyzing a business, Pomelli suggests custom campaign ideas, while users can also collaborate with the tool through their own prompts.
On-brand asset generation
Pomelli creates marketing assets for social media, websites and advertising, applying the business context to keep generated materials brand-relevant.
Photoshoot product imagery
Photoshoot turns a basic product picture into professional-grade studio or lifestyle imagery using business context and Nano Banana image generation.
Template-based image creation
Users can choose curated studio or lifestyle templates, accept suggestions from Pomelli, generate an image, and refine it with finishing touches.
Image editing and references
The image workflow supports prompt-based edits such as changing a background, plus style reference images for restyling visual output.
Brand books and websites
Newer capabilities can generate comprehensive brand books with custom images, fonts and colors, and design a complete website in a few clicks.
MADE FOR YOUR WORKFLOW
Where it fits into your day
Product launch campaign
Upload product photos and provide a product URL to develop a consistent set of promotional concepts and visuals for a new release.
Small-business social content
Use Business DNA and campaign prompts to create recurring social assets that reflect a shop’s colors, typography, voice and product context.
Refresh product photography
Start with informal product pictures, select studio or lifestyle treatments in Photoshoot, refine the results, and download imagery for web or marketing use.
YOUR FIRST STEPS
From first click to first result
Open Pomelli
Visit the Pomelli entry page and begin the Google Labs workflow in English.
Provide business context
Let Pomelli analyze your website, or supply product documentation, photos and other existing materials to establish the business identity.
Build Business DNA
Use the Pomelli Agent or available brand context to define the visual identity, voice, colors and fonts that should guide content.
Choose a creation path
Generate a campaign, create a Photoshoot image, develop a brand book, or design a website from the available tools.
Refine and download
Review generated content, make prompt-based or finishing edits, then download usable assets or add images to Business DNA for later campaigns.
TAKE A LOOK AROUND
Get a feel for the real thing
Explore the tool's demo or video to see its interface and workflow.
PLAN YOUR NEXT STEP
A plan for the way you work
Free Google Labs experiment for brand assets and marketing content.
PLAN
Pomelli
Google Labs describes Pomelli as a free AI-powered marketing tool and experiment for generating on-brand business content.
$0
- Business identity analysis
- Campaign ideas and content generation
- Photoshoot image creation
- Image editing
Prices, usage limits and terms can change. Confirm the latest details on the tool's official website before subscribing.
Sources checked
What is Pomelli?
Pomelli is an AI-powered marketing tool from Google Labs for creating on-brand content such as product images, campaigns, social assets, web assets and advertisements.
Who is Pomelli designed for?
Pomelli is designed for small and medium-sized businesses that need branded marketing content without relying on a professional studio.
What can I upload to Pomelli?
You can provide a business website, product photos, product documentation, campaign images and style references. Campaigns can also use a product URL for context.
What is Photoshoot?
Photoshoot is a Pomelli feature that uses a product image, selected studio or lifestyle templates, business aesthetics and Nano Banana image generation to create professional-looking visuals.
Can Pomelli create a brand guide?
Yes. The Pomelli Agent can help build Business DNA, and the brand book capability generates guides featuring a brand’s custom images, fonts and colors.
Can Pomelli create websites?
Pomelli can generate a website from the brand identity developed in Business DNA. Review the resulting pages and content before using them for a business launch.
FROM THE COMMUNITY
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MAKE YOUR NEXT MOVE
Ready to explore Google Pomelli?
Visit the official website to explore the latest features and get started.
Google Pomellilabs.google.com
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